HOTEL & RESTAURANT
BRAND
BRAND
Hotel de Serenite and Cafe Lavan are an imaged hotel
and restaurant brand located in the South of France. I created branding
for the hotel and cafe taking inspiration from a planned trip to study abroad
in Paris that was cancelled due to Covid-19. I aimed to create a peaceful
and serene hotel in Provence, France that was a place of rest and relaxation.
The Cafe, doubling as a bookstore, that accompanied the hotel was also intended
to have this same atmosphere of calmness. I came up with names, created logos,
different hotel and cafe product labels, and a menu for the cafe that all
feature designs that were inspired by the intended atmosphere of the two
establishments as well as imagery from the region such as lavender and
prominent buildings. The logos and branding items all came together and
formed a holistic brand for both the hotel and cafe.