The Travelancer boot is an imagined shoe that came from a shoe company that I created named “The MMC Shoe Company”. I created the shoe brand as a reflection of my own personal identity and designed the logos, packaging, and company advertisements. Along with the visuals, I also created a “unique selling proposition”. I chose to create a brand surrounding an outdoor travel boot that is versatile and comfortable and could transition between different environments. The shoe represented freedom and comfort, and a respect for the outdoors. I also chose to make the shoe sustainable, and created a program ithin the brand that repairs and recycles shoes to reduce waste. The identity of the brand was inspired by the ways I like to live my own life. My designs were inspired by this brand identity. I kept the color palette to earth tones and created a name, “Travelancer Boot,” that I felt embodied the sense of freedom that I was trying to capture. The entirety of the brand consisted of a company name and shoe name along with logos for each, a design for the shoe box, an insert to go into the shoebox, and an ad campaign of three different advertisements. All of these aspects worked together to create a holistic brand and design package that would resonate with people who strive to live a simple and sustainable lifestyle of exploring the earth and all it has to offer.